Making Money From Your Blog Or Ezine

"How is my blog/ezine going to make me money?" Consider both to be very cheap, 24/7 sales employees that take very little time to maintain. Think how much time and money you spend to traditionally attract a new prospect and then the investment to convert them to a client. This is too cheap not to do.


Businesses hire PR firms to gain exposure to their brand. In a marketing world where our clients have ultimate control over what messages they will notice, blogs and ezines capture the attention of an elusive but profitable client - the fanatic or fan. Additionally, SEO pros will share that inbound links (someone clicking from your blog to your website) definitely help with your search ranking. When you speak regularly to someone that's remotely interested in what you have to say, you are given a golden opportunity to connect with them through this impersonal medium called the Internet. With so much information available to potential buyers, you need to make a connection to stand out.

Which should I use, a blog or an ezine? My answer is both since the blog is passive - readers finding you (push marketing) and the ezine active - readers requesting you (pull marketing). Sometimes even these two aren't enough. Multiple blogs on different market segments of your business will work best. Blog readers like niches. Only those who blog to entertain can really get away with random brain-dumping. If you have a blogging darkside, have a separate blog with the remotest connection to your business. Yes - you should still connect back to your business site since that reader may find your ranting refreshing and may seek to patronize you because of it.

Purpose Comes First: Decide your goal for each and stick to it. Nothing kills readership like ever-changing messages. Blogs should focus on something of value - usually information or entertainment.

Delete! Unsubscribe! Common Boo-Boos Ezines should be client conversion focused. People subscribe to them to gain information about what you have or know. The difference from a blog is to make a personal connection with information and sales pitches.

Blunder 1 - Pitch them to death! Many ezines are hard core sales vehicles (push marketing). You are barraged with pitch after pitch forcing you to search just to find a link to their website with a lame article buried amongst more pitches.

Blunder 2 - Infrequency. People like their information regularly and delivered the same time each week or month. Quarterly isn't worth the effort, by the way. You need to be top-of-mind when they discover the need for what you offer.

Blunder 3 - Dull Content. If you can't write with interest please do your business a favor and let anyone else in your company write it. Sadly, the people who write boring stuff usually think it's great. This also goes for humor: if you often need to explain it's too vague for an ezine. Though it could be perfect for an esoteric blog.

Money Tree Marketing is an information blog that occasionally has some wry humor, but always focuses on marketing information. My weekly ezine has a high value article for my clients, a greater personal connection and first-releases of my products, seminars and consulting openings. If you would like to take a look at a simple EZine format that works subscribe below.

By: Vanson Tan

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