Making Money of Your Website by Selling Banner Advertising

There are many ways for webmasters to make money of their websites, but the most profitable of all is selling banner spots, many websites are using this method as their main income source generating thousands of dollars every month. By placing banner ads at prominent positions on your site you can earn big money without the need of middle-man companies like AdSense, AdBrite and others.

How does it Work?


To be able to sell banner advertising spots your site needs to have a history of traffic and maintain a certain amount of daily visitors. For new websites this might not be a good monetization option. Once you decide to start, the first thing you have to do is to promote your advertising packages, the best places to do this are webmaster forums such as DigitalPoint and SitePoint. After an advertiser buys banner space you just need to place the banner on your website and charge per week or month for that spot.

How to determine the prices?

There are a number of different options. The first method is to charge a flat rate, for example you can charge $50 a month for each spot.

The second method is CPM (Cost per 1,000 impressions), which is determined by the number of times the banner is showed on your website. This option should only be used by sites getting hundreds of thousands of visitors monthly.

Another method is CPC (Cost per click); in this case the advertiser pays for the number of visitors that click the ad. For example you can charge $0.25 a click.

Managing your advertising campaigns

If you decide to sell advertising at a flat rate you only need a PayPal account, each time an advertiser decides to purchase a spot he is directed to the online payment form. In the case you prefer the CPC or CPM methods you will need special software to manage impressions and clicks, one of the best free options is OpenX.

That's pretty much all you need to know before starting.

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